More owls slowly appeared on J.K. Rowling’s YouTube channel as the countdown ticked closer to the deadline today. After the clock reached zero, a video was uploaded with an announcement.

Pottermore, as it turns out, is not a Massively Multiplayer Online Roleplaying Game, sadly. It might be the next best thing, though. will be, come October, a “unique and free-to-use website which builds an exciting online experience” around the Harry Potter series. It will be something of an interactive web game full of unpublished material from Harry Potter.

The author has written thousands of words of new material “about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books.

The website will also later serve as an exclusive place to purchase and download the novels in ebook and audio book form, without annoying DRM.

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